M2M (Machine to Man) is a new sensing technology that enables machines to communicate with one another and with people via digital networks. Until now, most M2M applications have been technology-led to serve business needs which has limited the scope for possible applications. A close partnership with the Helen Hamlyn Centre, and the Japanese multinational Omron, a global leader in sensing technologies, led the Research Associates to investigate opportunities and solutions that could benefit people right across the spectrum of age and ability.
Business models were designed for a trio of vehicle-based services. The addition of a creative, user-based dimension resulted in a new research framework within which M2M is described using the three RPs - Remote Perception, Remote Presence, and Remote Prediction. Following research carried out in Tokyo and London which drew on their respective traffic-related statistics, a range of 32 design concepts were generated in the context of the human experiences of fear, memory loss and stress, education and fun.
Three user-empowering applications for M2M emerged that locate useful facilities tailored to the individual in tandem with a satellite navigation system; alert the emergency services and other cars to accidents; and monitor conditions inside and outside the car. This case study demonstrates that by addressing complex technology in an intelligent and user-centred way, new business opportunities can result.
Download full report (960KB PDF file)
Machine to machine technology, vehicle-based services, user-centred design, business models
