Named by ID Magazine as one of the 40 Most Socially Conscious Designers in the world, the internationally renowned designer and gerontologist Patricia Moore was in conversation with Helen Hamlyn Professor of Design Jeremy Myerson at the RCA on Monday 9 November 2009.
This special event marked the opening of The Methods Lab, a two-day workshop for RCA students to explore designs for an inclusive world, organised by the Helen Hamlyn Centre.
Patricia Moore is a pioneer of inclusive design and a leading authority on the requirements and behaviours of people as they age.
Moore's eminence in the field comes from a three-year experiment from 1979 to 1982 to explore life as it might be for an older person. Disguised as an 80-year-old woman, she travelled throughout the United States and Canada. With her body altered to simulate the normal sensory changes associated with ageing, Moore was able to respond to people, products, and environments as an elder. She is credited with pioneering immersive research and role play techniques in design.
Exploring the critical role design plays in people's lives through her own story, Moore aims to inspire the RCA community to rethink what user research can mean and how it relates to creative design.
Patricia Moore is President of Moore Design Associates, is an adjunct professor of industrial design at Arizona State University, and is a sought-after speaker and author. Her client list includes 3M, AT&T, Baxter Healthcare, Corning Glass, General Electric, Johnson & Johnson, Johnson Wax, Kraft General Foods, NASA, Norelco NA, Merck, Marriott, Maytag, Monsanto, OXO, Procter & Gamble, Sunbeam NA and Whirlpool, among others.
Moore's appearance is sponsored by Flamingo Research Ltd.