Active Ageing - designing for our future selves
Now in its 10th year, the Challenge continues as a creative response to the poor levels of design of goods and services aimed at older and disabled people, a significant and growing market sector as the population ages.
This year's brief is entitled Active Ageing - designing for our future selves, and looks at the challenges of the growing ageing population to remain active and productive in later life.
Judging will take place on 21 January 2010 and the presentation evening at the Royal College of Art with be held on 4 March 2010.
