DBA Inclusive Design Challenge 2010
A not-for-profit communications initiative aimed at stimulating activity and community participation that encourages people to trade their time and skills with each other.
How it works
Sage & Onions is a nationwide scheme that provides a template and support system for local bartering networks and events to enable people to match the experiences they can offer with the experiences they want. So if you would like to learn how to fish, improve your tennis, or explore some local history, Sage & Onions would help you find someone to help. No money would change hands: in return, you would offer your computer skills, secret curry recipe, or your experience of growing petunias. For older people, Sage & Onions offers an opportunity to overcome the 'digital gap' that can exclude them from the mainstream - while younger people can get something in return for their technical knowledge. For anyone needing a little bit of help, the scheme lets them stay independent - and give something in return for that assistance.
Most trades would be direct swaps agreed between two people. Where only a partial exchange is possible, a debits and credits system would enable members to contribute now and collect the experience they want later. As the Sage & Onions community grows, neighbouring networks could merge; and eventually, a full virtual currency and online trading service would be established.
Sage & Onions is a not-for-profit foundation supported by government, charities and local businesses. To join the scheme, businesses would donate 'experience incentives' - like theatre tickets, open days or travel vouchers - which would be used to reward volunteers and attract members.
What the designers said:
‘Having the chance to work on a project that may have a fundamental impact on both today's and tomorrow's society was a rewarding, thrilling and an inspiring treat.'
Jenny Theolin, designer / art director - Clinic
'An incredibly rewarding experience (one I wouldn't have swapped for anything!). It was really exciting to tackle a hot topic that affects all our lives, to be able to immerse ourselves in the issues - and to have such inspirational people helping us find our way.'
Tim Dobbs, copywriter/planner - Clinic
What the judges said:
‘A witty and vibrant piece of communication design that gives local bartering a brand identity and national profile. It has a high likelihood of implementation because it is scaleable and based on longstanding community networking and skill-sharing models. By being genuinely intergenerational and providing the logistical knowhow and tools on how to get started, it invites engagement for people who would not otherwise meet and share skills through conventional social networking means.'