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Audience at the Challenge presentations

24 Hour Inclusive Design Challenge at Include 2011, 17-19 April 2011

sponsored by Sanctuary Care

The event
On the evening of 19 April, the five teams who took part in the 24 Hour Inclusive Design Challenge at Include 2011 presented their design responses to the brief of People Power. The Challenge participants came from Spain, Brazil, Slovenia, Poland, Germany, Mexico, Iran, The Netherlands and Singapore.

The brief
The teams were asked to interpret People Power at either a personal or communal level. This could be:

  • a product, that is to be used and not necessarily powered by the National Grid
  • a service idea, that relies more on human interaction than technology
  • a visual communication initiative, that embodies or promotes People Power
  • an environment that allows it to happen.

The final design concept had to enable or promote a greater and more creative level of community participation by marginalised or secluded groups and promote quality of life for an individual or group.

The results
The winning team of the People's Choice Award was 10 Collective. They designed Memo for their design partner Sally Booth, a visually impaired artist. Memo is a service and kitemark that allows your card to be loaded with your set of preferences so that it is recognised by any chip and pin machine.

The Judges Award went to The Collective team for Street Wheels - a game that allows anyone on wheels from skateboards to baby buggies to 'get in touch with your terrain' and improve navigational skills and awareness of surfaces.