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Rendering of Internet game interface showing 6 circles with different types of wheels in each one

24 Hour Inclusive Design Challenge at Include 2011, 17-19 April 2011, sponsored by Sanctuary Care

Street Wheels

Team The Collective

Team leader: Ben Mortimer (Nestle)
Design partner: Simon Grisdale

The Collective's approach was about 'getting in touch with your terrain'. Inspired by observing Simon Grisdale, their design partner who is a full-time wheelchair user, the team became aware of the challenge of badly-designed street surfaces. The question was asked: 'why are our streets so difficult for everyone from skateboarders to people with pushchairs - in fact anyone on wheels?' A mission was developed, to 'unite the wheels' aiming for smoother journeys for all those using wheels.

The concept is a simple internet and smart phone game called' Street Wheels', sponsored by the newly-formed charity 'Centre for Smoother Journeys'. The emphasis is on fast-paced fun, with the player using strategy and arcade elements to travel thorough the world's cities, unlocking new levels and challenges as they progress.

Key elements of the game include needing to 'master the wheels' requiring players to control a variety of different 'wheels', each with its own characteristics and response to the terrain. Control of everything from wheelchairs to wayward luggage must be mastered in order to progress through the style levels. An additional element modifies the upcoming terrain, the player ensuring swift progress of the constantly advancing wheeler. Being too slow or making the wrong move will spell 'game over' for the player.

The game aims to broaden understanding and awareness of how we get around the streets, along with seeking to bring together a community, 'united in wheels' and committed to improving conditions.