Helen Hamlyn Design Awards 2012
Niels van Roij: Vehicle Design
Inclusive Design Interior Concept
This inclusively designed car interior can be used by many different people, especially older people. The ergonomics have been refined to suit driver needs and demands. Adjustable within the basic design at the dealer, its inclusive approach crosses barriers of age, physique and gender.
"The designer is to be congratulated for developing a concept with high mainstream potential. It addresses the needs of older drivers for whom this activity of daily living is indispensible." Prof James Goodwin, Age UK
Ruby Steel: Innovation Design Engineering
Dial Log is a social network that helps tackle social isolation in our ageing population. It brings old and young people together through conversation. It connects with its older users using their telephone along with Dial Guide, a simple e-paper display that guides them through the audio interface, eliminating the need for internet access.
"This addresses two critical needs of an ageing population - social isolation and loneliness, and the break-up of intergenerational relationships. It does so in an area of few proven product design solutions." Prof James Goodwin, Age UK
Age UK works to improve later life for everyone by providing life-enhancing services and vital support. It was established in April 2009 through the merger of Age Concern England and Help the Aged.