Twenty per cent of the UK population is affected by food intolerance allergies, a number that is estimated to rise by five per cent each year. Reactions range from minor skin rashes to major life-threatening anaphylaxis. On 25 November 2005, a new EU directive stipulated that all pre-packaged food should show clearly on the label whether it contains any of 12 ingredients that commonly cause reactions. As yet, however, no standardised graphic system exists to alert consumers to the presence of common allergens in food.
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Pictograms, graphic systems, allergens, EU directives, packaging, coding
Design a mainstream product, service, environment, print, on-line or other communication which deliberately includes the needs and aspirations of currently excluded groups of people.
Product design, visual communications
