An industry research project to explore how the packaging design tool, developed during the pathfinder study, On a Plate, with Faraday, can be applied to packaging brand owners, Coors Brewers and Nestle. Yearlong engagements with these two brand owners identified the process for developing tailored, individual design tools for each, bridging the gap between contextual user research and industry design and marketing process. A further aim of the research was to explore research methods suitable for the packaging industry to which the tool could be directed.
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Design tool, packaging, brands, video ethnography, consumer centred, research methodologies
