Royal College of Art
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Media and messages
Media and messages are crucial to the way we understand the world around us, and when it comes to health and wellbeing, many of the messages we hear are about the need to change lifestyles. This is not easy for people, but inclusive design can make a big difference by framing messages in positive ways that encourage mutual support and community responses to what are all too often seen as individual problems. The five projects grouped under this heading range from campaigns to help charities get their messages across more effectively, to a typeface that assists dyslexic readers and better ways of understanding users and communicating complex data sets through accessible graphics.