Product Design
In product design, there is a growing focus on user-friendliness, as overly complex technology-driven products are increasingly rejected by consumers as too hard to use. However, much of this focus is driven by guidelines and designers assuming that if a product works for themselves and their friends it will be easy for anyone to use. Not only is this untrue, but if designers avoid working with users they also miss out on important triggers and ‘hooks’ for innovative thinking. Eleven product proposals presented here share a commitment to ease-of-use through innovation.
- Rodd Industrial Design (2007), Lugga: a hands-free carrying device
- Creative Design (2007), Loadall: mainstream transportation device
- Wood&Wood Design (2006), Caddy: a combined mobility aid and roller suitcase
- Matter Design (2006), Houdini: an easy-to-use fire extinguisher
- Pearson Matthews (2004), Clevername: a plaster for one handed use
- Rodd Industrial Design (2004), Housemate: easy-to-use vacuum cleaner
- Seymourpowell (2003), ello: a mobile phone device for technophobes
- Factory Design (2003), Factory Wares: an inclusive saucepan
- Sieberthead (2002), Handle with care: inclusive cup and holder for all needs
- Alloy Total Product Design (2001), Kettlesense: a ‘no-pour’ kettle
- Factory Design (2000), Milkman: an inclusive solution to milk packaging
