Making decisions about buying clothes is largely dependent on sight. Imagine if your vision was so impaired that it prevented you from making independent choices about colour or style. Until now there has been no sophisticated and systematic way to enable people with severe sight impairments in the UK to distinguish the colour of clothing and other products.
Coley Porter Bell looked at the swing tag, a disposable object with limited functional purpose to the consumer, and transformed it into a valuable interface that permits independent shopping and mixing and matching one’s wardrobe through connection with the world of colour.
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Tactile coding systems, visual impairment
Design a mainstream product, service, environment, print, online or other communication which deliberately includes the needs and aspirations of currently excluded groups of people.
Packaging, communications, transport, retail environments and the new area of ‘smart wearables’ – the intersection between functional fashion, new textiles and embedded technology.
