Early user involvement is an important design strategy, especially when designing for older adults. This case study explores some of the issues involved in applying this strategy in the context of the fast growing phenomenon of the older driver and the impact of advanced technologies. This project examines the challenges faced when involving the older car driver in the design process, considering issues such as the identification of users, generation of concepts and prototyping. A substantial user panel and the analysis of qualitative data were key in the process. The initial design concepts explored the provision of enhanced visual and haptic information and supported further analysis of requirements through hands-on experience by older drivers. This project will continue to explore the design issues that affect the acceptability of advanced technologies by the older driver.