Public conveniences play a vital role in public health and users’ emotional responses towards public convenience sanitary ware products can affect their ability to use them. The aim of this research was to identify user-product relationships with public convenience sanitary ware products in the UK. The target group was the British public, from 18 to 65 years old. Data for the research was gathered using an online questionnaire. Results indicate user-product relationships that apply to both genders: concerns over hygiene and privacy, along with the design of the toilet itself. Other concerns were gender specific, or dependent upon the abilities of the users. For example, male urinals require a design that reduces splash back and increases privacy, and for women, sanitary towel bins need to be more hygienic and inviting to use. Disabled users generally require more support and space in cubicles. To design inclusive products it is essential to understand the use and misuse of existing products. User needs must be investigated to develop new standards for the design of the next generation of public convenience sanitary ware products, in order to make them more accessible and pleasant to use.