Each year there are 125,000 deaths worldwide among those who fail to take their prescribed drugs correctly. The overall cost of non-compliance is estimated at £60 billion. The problem is particularly acute among those who must follow complex, timed regimes for such chronic conditions such as diabetes, asthma or arthritis. Forgetfulness, insufficient instructions by the doctor, packaging that is difficult to open and mystifying small print instructions all play a part in this daily drama. Seachange responded holistically to the life-and-death nature of the issue by developing an interlinked communication and visual coding system to be used by all the stakeholders involved in taking prescribed medicines. The solution aims to encourage compliance and reduce medical emergencies resulting from human or systemic error.
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Dispensing systems, patient error, coding system, packaging, non-compliance
Design a mainstream product, service, environment, print, on-line or other communication which deliberately included the needs and aspirations of currently excluded groups of people.
Product design, visual communications and interaction design