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Projects

Since 2000, the Helen Hamlyn Centre has investigated ways to build and share knowledge on the theory and practice of inclusive design. It has established its research programme through a series of projects in three interlocking domains: academia, business and industry, and the design profession.

Academic collaborations

In the academic field, we have worked on the i~design programme with the Engineering Design Centre (EDC) at Cambridge University through three successive phases and established the successful biennial series of Include conferences. More...

Industry collaborations

In partnership with business and industry, we have explored how inclusive design can help to deliver new products and services that benefit older and disabled consumers, through the interaction of new RCA design graduates with industry partners on the Helen Hamlyn Research Associates Programme. More...

Design collaborations

In collaboration with the Design Business Association, we have involved more than 300 professional designers from leading UK consultancies in the Challenge Workshops – a programme that focuses on techniques in inclusive design as a tool for innovation. More...

The business case for inclusive design

The central theme of the Helen Hamlyn Centre’s work in all three domains – academic, business and the design profession – has been to generate exemplars of inclusive design in practice and help to support the business case for inclusive design by demonstrating the commercial and social benefits.

Case studies

We have gathered together a collection of 50 case studies for this purpose as part of the i~design 2 research programme. Drawn from the research through design practice at the centre, 27 of these are the result of industry collaborations and 23 are from our design collaborations.

These demonstrate how inclusive design can address key consumer and business issues, and drive innovation across a range of design disciplines. They highlight the innovative strength of British design and how companies can capitalise on this to create new products and services, better packaging, communications and environments.

They show how people can benefit from safer healthcare, better working and learning conditions, greater independence and improved transport and mobility. And they also demonstrate how working with small groups of carefully selected ‘critical users’ can lead to genuine design innovations with wide appeal to consumers.

BS 7000-6

The centre has also played a leading role in writing 2005 British Standard 7000-6, one of a series of design management standards. Aimed at large, medium and small organisations alike, it proposes a practical methodology for managing inclusive design at both organisational and project levels.

It suggests that inclusive design makes business sense, reflects on the social responsibility of organisations, and provides visible signals of compliance with legislation, and sets out a clear, five-point business case for its adoption:

The benefits

  • A better understanding of changing consumer needs, lifestyles, expectations and aspirations: to expand the consumer base, extend product lifecycles and develop brand loyalty.
  • A better alignment of an organisation’s consumer offer with its customers and markets: to boost turnover, market share and return on investment, hence profitability.
  • A distinctive competency that creates competitive advantage: to create effective user-centred designs and better-integrated product ranges through the application of human factors principles. These encourage repeat purchases, guard against dissatisfaction due to limitations in usability and accessibility, and minimize the cost of servicing and returns.
  • An enhanced ability to identify and exploit opportunities for innovation and the benefits of products: to build and sustain corporate reputation and brand value during social and technological change.
  • A closer association between staff, investors, corporate values and mission: to maintain workforce loyalty (particularly in the context of a longer working life for employees, an ageing population and changing expectations with regard to retirement); to improve efficiency, enhance motivation and ensure that essential skills are retained within the company.
  • Since the publication of the standard the Helen Hamlyn Centre has worked on developing a series of resources to support the implementation of the standard, including: an inclusive design toolkit sponsored by BT; a book on Design for Inclusivity published by Gower in December 2007; updates to the Design Council's website section on inclusive design.